DIRECTOR, ALIGNED BRAND RESEARCH AND CONSULTING
Anu leads the ALIGNED Brand research and consulting practice at Bricoleur Consulting. She founded Bricoleur Consulting with a mission to help build teams that love what they do. She is an optimist and believes strongly that organisations can become a force for good in our VUCA world. Prior to Bricoleur, she had the privilege of developing different FMCG brands on their journey to where they are today. Having worked with companies like Unilever, Ogilvy and BBDO, developed and launched multiple brands across geographies and also having served on Boards of organisations, Anu has always felt the need to bring to bear her best understanding of brands to team culture development. She is also the Author of ‘Aligned: Why CEOs need Company Brand Alignment in the age of a Questioning Workforce’.
Sanjukta Mitra Sethu
Sanjukta started her advertising career in media planning with Carat and then Starcom Mediavest group in Mumbai and Bangalore, before moving to UM MENA, Dubai. She has worked across markets in the Indian subcontinent as well as Middle East and Africa. This gave her the opportunity to work on a varied repertoire of clients gaining experience across markets and industries such as electronics, FMCG, durables, financial services, lifestyle/luxury brands to mention a few. UK based Sanjukta now leads Bricoleur Consulting in EMEA and utilises her experience and understanding of the media and advertising business to work with HR teams in agencies in talent acquisition.
GENERAL MANAGER, TALENT ACQUISITION
Cherry Chui comes with a wealth of experience in the Communications Industry in Asia, having started her career in PR, working with luxury fashion brands like Louis Vuitton and Giorgio Armani. Since then she moved into advertising, where she worked with global ad agencies like Grey Group, DDB and Bates. Cherry has led International clients like GSK, P&G and J&J and she has worked across local and regional roles. Cherry has a strong foundation in integrated marketing. Originally from Hong Kong Cherry has lived and workd in multiple geographies and is currently General Manager, Talent Acquisition.