Who is a bricoleur?
There are fundamentally two ways of innovating-discrete or bricolage. Discrete thinking can involve ignoring what exists & starting completely afresh. Bricolage thinking (developed by Levi- Strauss in 1967), on the other hand, involves using creativity to recombine existing resources to provide breakthrough solutions.
A practitioner of bricolage thinking is a bricoleur, much like our team members who come equipped with not just creativity & deep industry experience but also life experience, empathy & EQ.
Work is an important part of our lives, beyond earning money. Many of us derive our identities from work. So why should it not do more for us as humans, why should it not be fun, engaging & something to look forward to? Why should it not make us feel like we are doing something meaningful like we are making a positive impact through our work? We believe that work that is improving things somehow, making things better, gives meaning, helping us feel good about it & thriving. #WorkLifeThriving