We are a team of very senior and mid level research, COMMUNICATIONS and HR professionals

We are a team of very senior and mid-level research, communications and HR professionals who have lived and worked in multiple geographies. Headquartered in Singapore we have team members based in Singapore, Hong Kong, Kuala Lumpur, Manila, Dubai and London. Our team comprises qualitative insights, analytics, branding and HR professionals to understand and meet our clients’ needs. It also comprises senior leaders who have headed major organisations in the past for talent assessment for senior leadership roles supported by recruiters who come with industry specific experience.

Anu D'SouzaFounder Director

Anu sits at the cusp of brand research and HR. She first started in advertising, then moved into marketing and research, and now she runs her own HR and brand research company, Bricoleur Consulting, which focuses on developing internal brand led solutions. Prior to Bricoleur, she had the privilege of developing different FMCG brands on their journey to where they are today. She founded Bricoleur Consulting with a mission to help build teams that love what they do and Anu is responsible for defining and steering the strategy and overall direction of the business. In her day to day responsibilities, she wears different hats ranging from CEO to business incubator to team coach to trends watcher. As the leader of a team that is all millennial, Anu has always felt that she needs to bring to bear her best understanding of brands to team culture development in order to inspire her team to do their best with Bricoleur

Nitya Rao PereraClient Lead - Research Services

Nitya started her career at AC Nielsen while completing her degree in Psychology. Her exposure to research and specialised qualitative methodologies like projective techniques and ethnography happened earlier in her career. This gave her a good foundation in insight development and its application. Nitya spent most of her career with global advertising agencies like McCann Worldgroup and Lowe & Partners. She has strong experience in communications strategy and communications development with brands such as Nestle, Nescafe, Close Up, Rexona and PS (toothpaste). She has worked in India, Sri Lanka, Vietnam and Singapore and managed multicultural teams well.

Angelica DejarescoSenior Research Manager

Gica is a market research consultant with 8 years of combined exposure to both agency and client side of research, handling local and international projects, covering mostly FMCG categories. Gica worked at Cereal Partners Worldwide as their Regional Consumer Insights Specialist and she also worked in the agency, catering to clients across Southeast Asia and companies such as Unilever, Nestle, Kraft, Perfetti Van Melle. Her experience complements her role at Bricoleur as she works with us in a research and talent acquisition capacity.

Mridu BhutaniRegional Director

Mridu is a management professional who started her career in banking and then joined the world of business research and consulting at CEB. Throughout her tenure of 7+ years in functional research and consulting space (specifically HR & Finance), she has managed clients from Americas, Europe, Asia, and Australia. Having worked in India, London, U.S. offices and partnered with cross-cultural client teams across several industries, she is able to effectively diagnose client needs and offer fitting solutions. Mridu is based in Hong Kong and will be partnering our management consulting & digital clients in their research and talent needs

Sanjukta Mitra SethuHead EMEA

Sanjukta started her advertising career in media planning with Carat and then Starcom Mediavest group in Mumbai and Bangalore, before moving to UM MENA, Dubai. She has worked across markets in the Indian subcontinent as well as Middle East and Africa. This gave her the opportunity to work on a varied repertoire of clients gaining experience across markets and industries such as electronics, FMCG, durables, financial services, lifestyle/luxury brands to mention a few. At Bricoleur she leads our offering in EMEA and utilises her experience and understanding of the media and advertising business to work with HR teams in agencies in talent acquisition.

Sonia VoirolRegional Director

After completing her Masters Degree in Marketing, Sonia worked in a management consulting firm before moving to marketing and advertising. She has over 10 years of experience under her belt, with the last five years spent at Ogilvy & Mather where she managed multi-million-dollar integrated campaigns for global clients like American Express. Her strengths lay in brand, direct marketing and digital. Having worked closely with planners, art directors, copy-writers and media buyers, she is very well placed to identify talents in this space too.

Deepthi GopalRegional Director

Deepthi is a Telecom engineer and an HR professional analyst with a wealth of experience executing projects for Telecom clients like Avaya, Reliance and Dimension Data. She has been involved in troubleshooting technical bottlenecks and providing an effective layer of support and enabled smooth project implementation. She has worked in India and Australia and she enjoys working with clients to find innovative solutions for sustenance and improvement. Deepthi completed her MBA in HR as she wants leverage her experience in telecommunications with her interests in HR to be a strategic partner to technology clients in this region.

Lety KachidzaRegional Director

Lety is an advertising professional with a multi-disciplined background gained from managing a portfolio of global brands in FMCG, Financial Services and the Airline industry. She comes with a wealth of experience in Digital Solutions and has worked closely with diverse talent in creative, technology, strategy and media roles, with a view of guiding businesses through the digital age. Given her core strength in digital services, she has a good understanding of client needs and is well poised to identify resources that are best suited to roles in the industry. Lety is based in UAE and works closely with our clients in EMEA.

Cherry ChuiRegional Director

Cherry Chui comes with a wealth of experience in the Communications Industry in Asia, having started her career in PR, working with luxury fashion brands like Louis Vuitton and Giorgio Armani. Since then she moved into advertising, where she worked with global ad agencies like Grey Group, DDB and Bates. Cherry has led International clients like GSK, P&G and J&J and she has worked across local and regional roles. Cherry has a strong foundation in integrated marketing

Leader's Panel

Madan Sanglikar (Maddy)Digital Specialist

Maddy has about 18 years of experience in the media and ad tech industry. He joined Affle in 2012 to cofound ad2campaign, a global data centric mobile marketing platform for brands and agencies with mobile attribution intelligence and programmatic procurement that allows for unified ad delivery and analytics experience through blue chip advertisers and the leading agencies across Asia, Europe & North America. Previously, his longest stint was with GroupM India, where he led the digital business for Mindshare India. Maddy has also been included in industry performers lists, Campaign India A- Listers, Impact Digital Power 100, LinkedIn Power Profiles. He has been the advisory/ board member at MMA Forum and Ad Tech events and is an avid Speaker, Trainer, Moderator, Panelist and guest faculty at various industry forums and institutions.

Jodie CollinsDigital Specialist

Jodie Collins is the founder and managing director of RE/digital, a digital consulting and training firm based in Singapore which works with companies across Asia to develop their digital strategies and workforce capability.She has been working in digital marketing, creative and media strategy for 18 years, spending 5 years in China and almost 4 years based in Singapore while working across the APAC region. She has worked for some of the world’s leading agencies and media companies including M&C Saatchi, OMD and News Corporation, and with clients including McDonald’s, Johnson & Johnson, Intel, Hilton, Carlsberg, Standard Chartered Bank, Commonwealth Bank and Estee Lauder. Aside from her professional background, she is also a qualified yoga and meditation teacher who believes in the importance of work-life balance and mindfulness playing a key part in allowing us to perform at our best.