A compilation of different perspectives

A compilation of different perspectives from semiotics in office design to culture matters to real feelings of employees and candidates, their motivations, aspirations, expectations.


Welcome to my first in a series of articles about companies, their employees, and their brand. Following a career in consumer goods marketing with companies like Unilever, I formed Bricoleur, a brand and people consultancy. We’ve had the opportunity to work with many companies over the past 7 years, and this year, I set a goal of codifying our evolving thinking into a book, Brand Alignment in the Age of a Questioning Workforce (and World), to be published later this year. In this article, derived from the book, I lay out the challenges facing companies in this digital age, with social media, real-time news, Millennials, and dynamic market conditions. My intention is to..   READ FULL ARTICLE

Numbers alone don’t tell the full story!

HR as a function has in the past had a lot of pressure put on it to create accountability in order to earn a seat at the table. Lack of measurability of return on investment (ROI) has been a pressure point for the longest time. The huge interest and growth in the People Analytics space is a result of this emphasis on measurability and ..
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Brand Alignment – A Call for Organisation-Wide Change?

Are you one of the many leaders who has had to deal with internal company issues and communication making it out into the wider world? Are you concerned about the lack of alignment between the different stakeholders of your organisation? You know your company’s purpose, values, goals and competitive strengths, but do you notice that ..
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The semiotics of office design by Neil Gains, Tapestry Works

Many companies are waking up to the importance of office design in communicating and supporting their company culture. Most famously, Pixar’s offices were designed by Steve Jobs to maximize the number of random interactions between employees across all company departments. The open plan nature of the office space, huge atrium at the ..
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