Welcome to my first in a series of articles about companies, their employees, and their brand. Following a career in consumer goods marketing with companies like Unilever, I formed Bricoleur, a brand and people consultancy. We’ve had the opportunity to work with many companies over the past 7 years, and this year, I set a goal of codifying our evolving thinking into a book, Brand Alignment in the Age of a Questioning Workforce (and World), to be published later this year. In this article, derived from the book, I lay out the challenges facing companies in this digital age, with social media, real-time news, Millennials, and dynamic market conditions. My intention is to..   READ FULL ARTICLE